Sophie on Storytelling
Next up in our meet the edge team series is our Creative Producer Sophie! Here she talks all things lobsters, finding your flow and the importance of storytelling.
Creativity is a form of storytelling… whether you design clothes, interiors or masterplans. One of my all time favourite quotes isn’t from some great philosopher, but Robin Williams… who actually said a lot of wonderful things… ‘no matter what people tell you, words and ideas can change the world.’
I may not be an Urban Designer but I’m part of something where storytelling is at the heart of what we do, and the big ideas that may not seem that big to us at the time, are challenging the world we live in.
Written by Sophie